Every Professional Writer Needs a ‘Brand’

Here’s how to build one

I know that this is how many of you feel when I use the word “brand”. It’s okay.

A couple of weeks ago, I wrote a column about why journalists need to pay attention to their “brands,” and this is the promised service-y follow up column about what you need to do at minimum if you are not already a rich and famous person who either does not need to worry about these things because job security is not an issue for you or because anyone…