Do Journalists Need to Be Brands?
Trick question. You already are one, whether you want to be or not.
9 min readMar 6, 2022
This week’s intra-mural media kerfluffle revolves around backlash to the idea that journalists need to be brands themselves — apart from the institutions they work for. It was precipitated by an article in Insider about The New York Times and retention problems potentially caused by the Times’…